Website Design and Content Guide for Small Businesses in TorontoPublished: March 3, 2022
When it comes to a content guide: As the saying goes, “there’s no point in having a great website if nobody can find it.” So create a website that helps you stand out from your competitors and brings in more business.
This Kanguru Digital Agency article will share with you some of the best web design practices for small businesses based on research, data, and experience. Plus, it’ll teach you how to make sure your site loads quickly so people will actually be able to visit it! All you need to know about starting and maintaining your digital marketing campaign is right here.
Website Design for Small Businesses
First, you will need a domain name. You don’t need to pay for hosting yet, but it’s important to see if the domain name is available first. Once you find one you like, simply purchase it and add your site information.
Now that you’ve got your domain name in hand, you’ll want to make sure that it doesn’t look tacky or unprofessional. Research what other companies in your industry are doing to help give your site some ideas as to how your site should look. Take into account what colors work best for your industry and the design of your competitors’ sites. There are many free tools online that can help with this process.
Next, think about the content on the site and how easy it will be for people to navigate through it. The layout should be minimalistic with a simple menu that includes links to all parts of the website (such as “Who we work with”, “Our clients” or “About us”). You also may want to include an FAQ page where people can find answers without having to search through long pages of content or call someone directly in order to get their questions answered right away.
Include lots of images on the homepage of your website! They’re proven to keep visitors longer on a page than any other type of media, which means they’re more likely to convert into leads or customers at some point down the road.
Having great web design is important if you want people who visit your site actually convert and Kanguru can help you achieve this with our expert web designers and developers.
Creating Killer Content Guide
The content on your website is equally as important as the design. In fact, a recent study found that you need to make sure your Google My Business page content is up to date and accurate for it to rank well in search engines.
Kayako is a customer support software that can help you keep your business’s content fresh and current. We have blog posts that go into detail about how to use Kanguru to create killer content for your website.
Making Your Site Load Quickly
The goal of your website is to get people to click on your ads or contact you. It’s not feasible to do this if they can’t load your site! That’s why it’s important to make sure that you have a site that loads quickly.
If you don’t know how to optimize your page, then check out the following guidelines:
– Use a light theme; dark themes are heavier and slower.
– Optimize images (make them smaller) – this will reduce loading time and bandwidth usage.
– Minimize the number of plugins and widgets on the home page. These items require server resources and slow downloading time.
– Reduce the size of HTML code for text content. This will also help with slower load times.
A good website can help your small business grow.
It’s the foundation for all of your marketing, from social media announcements to email marketing. A well-designed website can be a powerful tool to generate leads and show off your products and services. It can also help you get found by customers searching for you on the web.
But without solid content, it’s not going to do that much for you. You need a compelling copy to entice visitors and show them why they should stay on your site. Your site needs to load quickly so visitors don’t give up before they see all the great content.
When designing your website, keep these three things in mind: design, content and speed. We hoped you enjoyed this introduction to website design and content guide for your small business in Toronto.