How To Keep Your Website Design Fresh All Year RoundPublished:
Keeping your website fresh and updated is a challenge for any business. After all, keeping tabs on the latest design trends requires time and energy, especially if you want to do it well. Even though the digital world changes fast, it doesn’t mean that your website has to change with it. In fact, most websites look very similar because people tend to follow the same trends (like minimalist designs or heavy photo-centric themes). Read on to find out how you can keep things interesting without changing your website completely. Keeping your website updated can be challenging but there are some simple ways you can make small changes throughout the year so that your site always feels new and fresh.
Be intentional with your design updates
When you change your website design, you’re making a big statement about your business. You may want to refresh your website design to stay current with the latest design trends or because you’ve updated your product or service offerings. When you make big design changes to your website, it’s no surprise that people will take notice. You might see a spike in traffic from people checking out your new design but you could also see a dip in engagement if your visitors aren’t impressed by the changes. Instead of making big, sweeping design changes to your website, try to keep things more subtle. You can change up your homepage, add a seasonal element to your site, or rotate decorative elements on your homepage to create interest without drastically changing the look of your site.
Change up your homepage
Your homepage is the first thing people see when they land on your website. It’s your chance to make a great first impression. When you change your homepage, you’re making a strong statement that you’re committed to keeping your website fresh and updated. You don’t want to change your homepage every month or even every year, but once every few years is enough. Your homepage may not always be the first thing people see, depending on the type of website you have. If you have a blog, for example, your homepage may change daily based on the content you publish. That’s not to say you can’t keep things fresh on your homepage, though.
Rotate decorative elements
Decorative elements can include things like big, bold graphics, a big colourful logo, or even a pattern on the background of your site. You can change up decorative elements by rotating them every few months or seasons. Rotating decorative elements is a subtle but effective way to keep things fresh. You don’t want to change your logo design every few months because that could confuse your customers. But you could change up the wording on your logo, the image you use on your homepage, or the design of your website’s landing pages.
Add new pages to your site
Not all websites are created equal. Depending on the niche you’re in, you may want to add some pages to your site that are related to your offerings. All you have to do is create the pages and add them to your website. You can also change up the design of these pages to keep things interesting. Adding new sections to your site, such as “FAQs”, “Our Story”, “Press”, or “Contact Us” pages, gives visitors even more information about your brand and what you do. If you add pages and change up their design, you can keep your website fresh without drastically changing the overall look and feel of your site.
Incorporate seasonal trends
A great way to keep your website design fresh is to incorporate seasonal trends into your website. You don’t have to entirely change your website design, you can also incorporate seasonal trends into your current web site’s design to keep things fresh. One way you can do this is with imagery. You can use trending images on your site to complement your content or promote your products and services. You can also use colours that are popular during certain seasons—you can use these colours on your website to give it a seasonal feel without drastically changing your website’s overall design.
Experiment with colour and typography
You can also experiment with colour and typography to keep your website fresh. You can experiment with the colours that are used on your site and the typefaces of your content. This can include rotating colours or fonts, or you can try a new colour scheme or typeface altogether. You can experiment with colour and typography, but try to only change one thing at a time. If you mix and match too many elements, your website can end up looking cluttered and unprofessional.
Keeping your website fresh doesn’t have to mean a complete redesign. Instead, you can incorporate seasonal trends, rotate decorative elements, and experiment with colour and typography to keep your site interesting all year round. For more information about website design and development contact Kanguru today for your free consultation.